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  sonesh123  

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by sonesh123
11-29-22
Tom, why aren't we running personalized ABM campaigns for our top 30 clients?
We do not have account specific insights to personalize messaging. Neither the sales team nor the CRM has been helpful in this regard.
Sales team is busy doing sales. Just run the ads with the client logos and our product USPs. That should be good enough.
Then its not ABM. Its GBM - Generic Bull**it Marketing !!!
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