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| Tom, why aren't we running personalized ABM campaigns for our top 30 clients? | |
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| We do not have account specific insights to personalize messaging. Neither the sales team nor the CRM has been helpful in this regard. | |
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| Sales team is busy doing sales. Just run the ads with the client logos and our product USPs. That should be good enough. | |
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| Then its not ABM. Its GBM - Generic Bull**it Marketing !!! | |
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