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| Hey, Abe. We need to review the marketing plan. Hope the creative team have come up with something more creative than 'Try our soap'. | |
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| I've seen the copy, Ben. Looks like the creatives have been on acid. | |
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| They've proposed that we sign The Pope as our brand ambassador. | |
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| What the hell! I asked them to explore Hope as a theme. | |
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| Yeah! Their line is 'Pope brings Hope. Try our soap!'. | |
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