quote:
False-advertising claims are often brought under section 43(a) of the federal Lanham Act. That statute provides in part that:
"Any person who, on or in connection with any goods or services ... false or misleading description of fact, or false or misleading representation of fact, which ... in advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person's goods, services, or commercial activities, shall be liable in a civil action by any person who believes that he or she is or is likely to be damaged by such act."