Monkbalahtology, the hottest diet-religion-self help craze, since the one we covered last week, is taking Hollywood by storm.
We asked Trey McTrevor, reality show stud and Old Navy spokesmodel, how this is different from other shallow celebrity religions.
This isn't only about expensive diet bars, defending Bolivian monkeys, pseudo karate aerobics and vanilla yogurt enemas. It's about life, man, LIFE. Dig it.