Tom was discussing Google Ads campaign performance with his boss..
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![](http://www.stripcreator.com/images/balloon/upperleftcorner.gif) | | ![](http://www.stripcreator.com/images/balloon/upperrightcorner.gif) |
| I've been running Google ads for our CRM software, but the click-through rates are not as high as I expected | |
![](http://www.stripcreator.com/images/balloon/lowerleftcorner.gif) | | ![](http://www.stripcreator.com/images/balloon/lowerrightcorner.gif) |
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![](http://www.stripcreator.com/images/office/chen2-l.gif) |
![](http://www.stripcreator.com/images/balloon/upperleftcorner.gif) | | ![](http://www.stripcreator.com/images/balloon/upperrightcorner.gif) |
| Well, Tom, did you try adding some catchy phrases or exciting offers to entice our B2B audience? | |
![](http://www.stripcreator.com/images/balloon/lowerleftcorner.gif) | | ![](http://www.stripcreator.com/images/balloon/lowerrightcorner.gif) |
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![](http://www.stripcreator.com/images/balloon/upperleftcorner.gif) | | ![](http://www.stripcreator.com/images/balloon/upperrightcorner.gif) |
| Actually, I did. I used the headline, "Forget about Excel! Our CRM software will make you feel like a superhero | |
![](http://www.stripcreator.com/images/balloon/lowerleftcorner.gif) | | ![](http://www.stripcreator.com/images/balloon/lowerrightcorner.gif) |
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![](http://www.stripcreator.com/images/office/chen-l.gif) |
![](http://www.stripcreator.com/images/balloon/upperleftcorner.gif) | | ![](http://www.stripcreator.com/images/balloon/upperrightcorner.gif) |
| Well, apparently, B2B professionals don't want to wear spandex suits in the office. Who knew? | |
![](http://www.stripcreator.com/images/balloon/lowerleftcorner.gif) | | ![](http://www.stripcreator.com/images/balloon/lowerrightcorner.gif) |
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