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| Ok, normal subject lines aren't doing it anymore... we need a new strategy | |
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| Let's stick "Re:" in front of each subject line so it looks like it's a reply to something a user has already sent | |
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| That's genius! Everyone reads replies to e-mails they've sent to others | |
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| People love reading replies, it's only natural | |
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| You don't think maybe they'll catch on that they don't know anybody called Ivor Biggun or Loans4u? | |
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