Identity Marketing

Author: Moturd

Date: September 7, 2018

by Moturd
9-07-18
The Sales Strategy Meeting
We realized most of our customers are urban counter-culture youth, so hiring Kaepernick was a no-brainer.
Good for some free publicity but what about afterward?
We'll just keep raising the bar: contribute to Socialists, host an Antifa march, pledge allegiance to ISIS...
The demographic that buys athletic shoes will buy our brand because we "get" them.
Young people today are angry. Trump made jobs plentiful and government handouts scarce.
They feel cornered. They can't blame anyone for being jobless.