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1.) Avoid complicated setups.
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| Okay, to get this joke, you need to imagine the kid standing across from me is actually Guy De Maupassant... | |
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2.) In-jokes can alienate potential fans.
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| That includes tech jokes. | |
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3.) Catchphrases wear out real fast.
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| SOMEONE SET US UP THE BOMB. | |
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| Talk to the hand, girlfriend! Don't even go there! | |
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