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| I'm starting a new business and I've got more money than sense. I'm looking for someone to help me build my sales team. | |
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| Well, I've got neither money nor sense, so let's DO this thing. | |
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| Okay! Let's begin. There are these potential customers I'd like to reach. Right now they're at the bottom of a cliff. I'm at the top, looking down. | |
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| Which do you think is a better idea? Should I buy a parachute, or should I just jump off the cliff and hope for the best? | |
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| Hmmm. Good question. Essentially, people DO like to be used to break the fall of a human body from many hundreds of feet above. | |
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