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| a) Acquire – Campaigns targeted at particular segments by launching promo/discount codes through banner ads/newsletter/ sweepstakes. | |
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| b) Retain – Using in-depth analytics/advance metrics like RFC (Recency, Frequency, Monetary) to ensure smooth user experience throughout customer lifecycle. | |
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| c) Grow – Using recommendation to upsell and cross sell products/services to existing customer. | |
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