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The discussion continues ....
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| Why do you say Knowledge & Goodwill as assets? | |
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| Say you have money & formula to produce coke drink. But you can't beat Pepsi or Cocacola as they both have this Goodwill asset which you don't have. | |
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| What if I use a brand name that is already popular and pay the brand some royalty? | |
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| Yes, you can do that. That's why Coca Cola acquired the Indian brands Thums-up, Maaza and Limca which had this intangible asset "Goodwill". | |
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| Why are you talking about Intangible Assets? | |
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| With your money you can only acquire tangible assets like house, jewel, etc. But if you want fame and wealth, you need Intangible asset which is nothing but Knowledge. | |
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