This is not a new contest of any kind.
This is a way to express you hopes, fears, emotions, etc with pictures.
Cuz after all, one picture says more than a thousand words no? (or something cheesy like that.)
You could say Hello to Anger here or you could show how much you love your mommy by drawing her a flower.
Allow me to start:

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And you know what Hell is, folks. It's Andy Gibb, singing 'Shadowdancing' for aeons and aeons...