The time is ripe to start riffing on The Most Interesting Man in the World, who advocates "Dos Equis" beer, and borrows his interestingness heavily from Chuck Norris, e.g. "His beard sees more action before 9AM than most people see all day" and "he can speak French ... in Russian." For those unfamiliar with this ad campaign, see staythirstymyfriends.com .
1) Your comic(s) will feature The Most Dysfunctionally Interesting Man in the World, who drinks "Tres Equis" alcoholic beverage (of any variety). His dysfunction may be alcoholism, but it has to be an interesting form of alcoholism.
2) Prefer that you use one of the beverage-drinking characters.
3) New comics or new series only. Photoshopped entries are OK, but must meet a higher standard, you know, like white New Hampshire firemen.
4) Judging will occur in 2-3 weeks give or take.
On your mark, get set, nunc est bibendum, my friends.
"There's no point in beating a dead horse ... except, of course, for the pure joy of it." - A. Whitney Brown