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| I've got the perfect idea to advertise for the new product line, J.W. It's never been thought of before. It's so original! | |
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| Alright. Some dufus is doing something stupid, and in comes a smarter, cooler character who shakes their head, and tells him about our products. | |
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| And of course the cool guy looks exactly like our target market! Yes! | |
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| The viewer laughs hysterically and runs out the door to buy our stuff cause he doesn't want to be like the dufus. He wants to be like the cool guy! | |
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| And we'll play it a thousand times a day just to be sure. I like it, Johnson! I'm giving you a raise and a corner office! | |
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