This is the thread in which to post reviews of commercials, or adverts, as you foreigners call them.
Lately, we in the US have been regaled with a certain Smokey the Bear fire-safety message, visible here.
In this scene, an asshole backpacker leaves his fire smoldering while donning his pack and writhing arhymically to music on his Walkman. In fact, the backpacker is obviously such an asshole that he's probably got an iPod, but it's hard to tell. Anyway, little does he know he is being watched from the brush by a menacing animalian countenance seen in extreme close-up. It growls ever so softly.
Turns out to be Smokey the Bear, who gives the asshole backpacker a tsk-tsk look. The asshole then feels really guilty.
Effective drama depends upon a sympathetic antagonist, one with whom the audience might identify, despite his flaws. I just wanted this backpacker to die. Look at the way he dances. What a tool.
If I had written this ad, Smokey the Bear would have burst from the underbrush with a roar that would liquefy the bowels of the staunchest woodsman, then knocked the backpackers head into the trees with one blow from his mighty paw. Sadly, all this ursine pussy can manage is a school-marmish, shame-shame facial expression. That is no way to change the behavior of Americans. You have to show a regular guy, a guy who could be you (not some X-addled rave reject) being violently mauled by a wild animal as a direct result of his negligence.
As long as spots like these are being aired, we can look forward to more forest fires. Smokey the Bear needs to lose the friendly forest ranger image and act more like the fucking apex predator he is. America needs Smokey the Avenging Grizzly Bear, a hulking monster with an appetite for justice and human flesh. That would raise some fucking awareness, let me tell you.
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