Open letter to fashion models.
Dear Fashion Models,
Just because we like to break all the old rules doesn't mean they no longer apply. We are working with a vocabulary here, a visual one, and you are the narrator, so to speak. So you must hone your craft so that you know what you are doing when you break the rules. Otherwise, the audience will think you're just a ditz, and you won't get gigs. Actually, the client won't even let your shots see the light of day.
Here's what it comes down to. When we're shooting a coffee ad, and I tell you to look sad and pensive, you'd better not look pouty. Or if I tell you to look like you're having serious fun for this cigarette ad, you have to give me some gravity, and to do that, you have to know which way to stretch and twist, which muscles to tense, without my telling you. I'm not going to pose you like a goddamn action figure. I'll stop the shoot and get another girl. I've done it many times.
You'd better take ballet, because if you look at a bunch of poses, you'll see that the basic ones are founded on the five positions of ballet. When I say "quatrième position croisée," it's not to hear myself speak French. You should also take acting, so you know how to take direction and how to emote, although most modeling will not require you to speak, and thank God for that.
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