If the record labels had a lick of sense, they'd stop trying to get $12.99 per unit for a .39¢ product (sans recording costs) that showcases one hit single and is, basically, all filler, otherwise.
People don't want to hork up major money to listen to 10 or 11 tracks of Brittney Spears "seeking her artistic vision" to get one hit single.
The whole raison d` etre for Napster, Morpheus and KaZaa is very simple. In spite of what sorts of media they may offer, they all came about because people want hit singles. 45 RPM single records are toast. And they sold a lot more of those than they did of LP's back in the day.
Are you listening, SONY? People - Want - Hit - Singles.
I would drop $1.99 per download for hit singles at the drop of a hat. Older back catalogues of classic stuff? A buck a song. Bing. All handled.
Beating up a 12 year old girl with your buggy whip IS fucking stupid, if you think you're gonna keep her out of the Model T showroom by doing so.
Nobody sane is going to blow a few bucks for gas, parking and an Orange Julius fix, in order to head to the mall and pay $12.99 for something they can get for free. Free, I might add, with all of the fat trimmed off.
Buying it from your home, online, is still more attractive than the mall scenario. Offering clean, release quality music at a reasonable song per price is, IMHO, about the ONLY thing that is going to save the recording industry's fat, bloated ass.
From the mastering two-track to a company T-1, straight to the consumer. No CD's. No cases. No rack jobbing. No artwork costs. No shipping. No truck fleet costs. No drivers to pay. No overhead.
It's a distributor's wet dream. And it's the future. And it's here.
If the recording industry doesn't have sufficient product of better quality to displace the dodgy, badly ripped .mp3 files being traded on P2P clients with marketable music, then that's THEIR fucking problem.
Sell the Rolls Royces, boys, and tell Madonna to buy her own fucking Dom Perignon.
The touring industry is thriving and is the largest income sector for recording artists under the present model. Maybe this will seperate the working, talented, entertaining musical artists from the process rack primadonnas who sound like a gargling moose when playing live.
I am releasing a CD in the Spring of '04 and, yeah, I'm going to be flogging the whole CD for $10.00 here and there. I have a few available distribution outlets. This is a vanity release, in industry terms, and the scale is stunningly smaller, true. However.... Should one or two tracks pop up as being the reason that people who DO buy the CD buy it, I'm bloody well gonna toss those tracks up on any useful .net service that will offer them for download for .50¢, or a buck, or whatever the market will bear.
I don't see myself setting the world on fire with one release from an unknown artist, but if it gets to the point where people "wanna hear that one song", I'm sure as hell gonna use whatever service will allow me to sell a copy of that one song, cheaply, to anybody who will pay for it.
Is this the only useful approach now? I have no idea.
I do know that the industry model that the RIAA is trying to prop up is as dead as a doornail. As dead as old Jacob Marley.
This must be distinctly understood, or else nothing wonderful can come of this story.
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I wanted my half in the middle and I wound up on the edge.