Now that we have the pun out of the way, I'm curious...
Do any of you folk here have pizza restaurants that *look* locally owned, but are in fact actually insidious chains in disguise? We do. In Asheville, there is a pizza place called "Mellow Mushroom" that looks so amazingly Ashevillian (it's arty, freaky, wacky, and a bit trippy) that a lot of people here think it's local and don't realize that there are Mellow Mushrooms in other states. I saw one in Athens GA a couple of years ago, except that the one in Athens looked like an average hole-in-the-wall, and didn't have any of the total hippie vibe that the one here exudes.
I do have to commend the Mellow Mushroom for actually making itself unobtrusive here, and making an effort to live up to the spirit of the city in which the chain has been placed. Probably why it's so well liked around here even by those who know it's a chain.